Own Regenerative Farmland - With Proof
Fresh Earth makes land regeneration investable, measurable, and scalable. So everyday people can help rebuild the food system - and share in the value created.
What is Fresh Earth
The Infrastructure for Regenerative Land at Scale
We do three things:
Fund Farmers
Fund farmers to implement proven regenerative upgrades
Verify Outcomes
Verify outcomes with audit‑ready measurement and reporting
Enable Ownership
Enable ownership through a regulated investment structure (so more people can participate)
We turn regeneration into an asset people can own - not just a cause they donate to.
Why Now
Why Now (and Why It Matters)
The world is shifting to land that performs - economically and ecologically.
Real Asset Value
Farmland is a real asset - and healthier land is more valuable
Improved Resilience
Regeneration improves resilience (inputs, drought, productivity risk)
Market Demand
Markets increasingly pay for credible nature + climate outcomes
Open Access
Until now, access has been limited — Fresh Earth opens participation to people, not just institutions
The Fresh Earth System
Practice change → proof → value → global access
What Fresh Earth Does
01
Select Farms
Choose farms with measurable improvement potential
02
Fund & Deliver CoPs
Implement practical "Change of Practice" projects with the farmer
03
Measure & Verify
Baseline → progress → outcomes (evidence, not claims)
04
Publish Reporting
Audit‑ready reporting that shows what changed, and why it's credible
05
Update Value + Scale
Verified outcomes feed the valuation models and create repeatable playbooks
AI Valuation Engine (what makes it scalable)
Whole-Farm Pricing
Prices whole‑farm uplift (soil, water, biodiversity, productivity) — not just "carbon"
Compounding Model
Each verified project improves the model and produces reusable regen playbooks
Smarter & Cheaper
The system gets smarter and cheaper to deploy, so regeneration can scale to more land
The Protocol Engine
Why Value Rises
Regeneration becomes a repeatable playbook - not a one‑off project.
Change of Practice (CoP)
Every project becomes a Change of Practice (CoP): a blueprint with inputs, costs, timing, and measurement rules
Multiple Outcomes
CoPs produce multiple outcomes (carbon, biodiversity, water, productivity, quality)
Compounding Learning
As we run more CoPs, the system learns to deliver higher impact at lower cost
Result: land improves, outputs improve, and the economic value of the land system rises over time.
Valuation Engine
Proof → Price
We calculate what regeneration is worth — across the whole farm.
What We Measure
- We don't rely on "claims" — we use measured baselines, verified outcomes, and documented methods
- We capture primary value (e.g., carbon / credits) and co‑benefits (e.g., productivity, carrying capacity, quality premiums, reduced input risk)
- Those verified outcomes feed an auditable valuation methodology that updates over time as evidence improves
Better land + better outputs + verified proof
→ higher, defensible value.
The Product — FELT
How Everyday Investors Participate
A regulated pathway to own regenerative farmland.
Buy Units
Investors buy units in a regulated farmland vehicle (diversified exposure)
Acquire & Improve
The fund acquires land and implements CoPs that improve land performance
NAV Growth
Investors benefit primarily through long‑term NAV growth as land and outcomes strengthen
Transparent Record
Units are recorded on the official register (with digital transparency)
Note: the fund is offered under the applicable disclosure documents and eligibility rules.
What's Different
Why Fresh Earth
Most "impact projects" are hard to trust and hard to scale. Fresh Earth solves both by combining:
Funding + Delivery
Projects actually get done
Audit‑Ready Verification
Outcomes can be proven
Regulated Investment Structure
Investors can participate with governance
Software + Protocols
So learning compounds and the model scales
This is how regeneration becomes profitable in perpetuity — not a one‑time win.
Execution & Proof
Credibility
This is not theoretical — it's underway.
01
Farm Pipeline Active
Farm pipeline is active (acquisitions / onboarding in progress)
02
CoPs Being Executed
CoPs are being executed on the ground (carbon + biodiversity pathways)
03
Data Systems Building
Data systems are being built to support verification and reporting
04
Team Validated
Team + model validated through real delivery
Revenue Model
Who Pays
Fresh Earth scales as an infrastructure business.
1
Fund / Management Economics
Regulated vehicle operations
2
Project Development & Verification Services
Delivery + measurement
3
Platform / SaaS
Tools for repeatable CoPs and reporting
4
Regional Licensing / Royalties
Expansion into new jurisdictions
This is designed to grow beyond a single portfolio — into a replicable global system.
Our People
The Team
Fresh Earth is led by a seasoned team spanning regenerative agriculture, finance, tokenisation, technology, law, governance, and brand:
LUKE MAKEPEACE
Co-founder & Chief Vision Officer
Co-founder & Chief Vision Officer
Visionary with 20+ years applying systems thinking to design and model implementation beyond traditional paradigms, connecting land, food and finance.
LUKE STAR
CFO
CFO
Commercial CFO with a background in accounting, tax structuring, governance, and corporate strategy. Founder of Rural Asset Management, overseeing environmental projects aligned with carbon and biodiversity markets. As director of several SPV unit trusts Luke raises investor funds, arranges debt facilities, and leads financial and commercial structuring across land-backed projects.
LACHLAN GRAHAM
Co-founder & Head of Regenerative Ag
Co-founder & Head of Regenerative Ag
Fourth-generation farmer, specialising in regenerative ruminant livestock systems. Founder and COO of a vertically integrated beef and lamb generating, processing and supply company managing 100+ tonnes of product weekly. Has practised regenerative agriculture since the early 1990s, possesses long-term carbon data, and was recognised as Australian Farmer of the Year (2013) and Banksia Sustainability Awards runner-up (2024).
BURAK CANKURTARAN
CTO
CTO
Dynamic and results-driven technology leader with 20+ years of digital innovation expertise. Proven track record in founding and scaling high-performance engineering teams across global markets. Skilled in transforming technical vision into measurable business outcomes.
BEN WILLIS
Chief Legal Officer
Chief Legal Officer
Commercial-first, 20+ year top-tier legal officer skilled in highly regulated environments and renowned for providing clear, solution-oriented advice.
ROB ALLEN
Co-founder Head of FE Token
Co-founder Head of FE Token
Web3/token specialist leading token design and exchange connectivity
BEN NOTT
Co-founder & CMO
Co-founder & CMO
A visionary global creative and brand strategist with over two decades of experience shaping compelling narratives and market-leading identities. Formerly a key leader at Droga5, Ben has driven impactful campaigns for Fortune 500 companies across diverse sectors. As the Founder and Director of renowned Worldwide Mind, he specialises in leveraging innovative storytelling to connect brands with purpose-driven audiences and accelerate growth. His expertise spans brand architecture, digital engagement, and strategic communications, ensuring Fresh Earth's message resonates globally.
STRATEGIC PARTNERS
Fresh Earth collaborates with leading experts to ensure robust operations and pioneering innovation:
- PKF (governance and audit)
- Non-Correlated Capital (tokenomics and fund design)
- Diligent (full-stack tech build)
- Hedera (tokenisation infrastructure)
- Worldwide Mind (brand and storytelling)
- Tokenize (Digital Security & Asset Tokenization)
Mission
Make Regeneration the Default — By Making It Investable
Grow the Footprint
Grow the regenerative land footprint
Help Farmers Transition
Help more farmers transition faster
Provable Outcomes
Make outcomes provable and comparable
Protocol Library
Build the protocol library so the cost drops and impact rises over time
The goal: humanity co‑owns a healthier food system — and the value created stays aligned with the land.
Pre‑Series A
Current Raise
FEU Ordinary Shares
$1M
Raise
$15M
Pre‑Money Valuation
Instrument
Ordinary shares in FEU
Use of Funds
Launch readiness (product, compliance, distribution), platform build, execution on initial farms
Next Raise
$50M
Pre-Money Valuation
SAFE
Instrument
If you'd like to speak with the team, we can schedule a call this week.